Six "Must Have" Photos you Need for your Business

30 September 2024

Are you struggling to build deeper connections with your audience? Are you sharing the soul essence of your brand?

These six key types of images are your tools to tell your story and enable potential customers to get to know, like and trust you. to show what makes you different from your competition and will help you to convey the soul of your brand.

1. A Headshot

A good headshot is the key element of your personal brand: it's often the first impression people have of you and your business. It's therefore important to not only have a great headshot, but it's also important to keep it up to date. Your headshot should reflect your personality and company style, whether that is more formal and serious or friendly and relaxed.

2. Client Interaction

Whether you are a financial advisor or a yoga instructor, showing engaging interactions conveys how customer focussed you are and brings what you do to life. It helps potential customers have a sense of what it might be like to work with you.

3. Detail Shots

Showing the finer details emphasises the quality and care you put into your business and provides useful filler shots for your website and brochures, as well as reinforcing your brand story. These images could be close ups of your packaging, business cards or tools.

4. Highlight Product

Not to be confused with straight product shots, this is about putting your products in the spotlight, either by featuring your brochures or capturing you holding and engaging with your products.

5.The Process or Behind the Scenes

If you are a maker then show the process and the care and artistry that goes into creating your products. If you are a non product or service business, show the hard work or fun that goes on behind the scenes e.g. show your workspace, or engaging with staff and suppliers.

6. Off duty

Your audience needs to get to know you better so show what you like to do when you're not working ... share your passions and hobbies. Include, your loved ones (if they are willing) and of course your pets!

When you have a brand shoot with me, we cover these key areas to ensure that every photo is about building trust, conveying authenticity and creating a memorable impression for your target audience. You are then armed with, not just a great batch of aesthically pleasing images, but ones that define your brand's story and help you stand out from the competition.

If you are ready to elevate your brand and attract more of your ideal clients, then drop me a message and we can arrange a free consultation call, in which I can run you through the process of a branding shoot and suggest which of my shoot packages is best for you.