Six reasons why it’s important to invest in a personal branding shoot when you are a new fledgling business.

17 June 2024

There can be a lot of expense in setting up a business or going alone, after paying for a logo and branding, legal advice or documents, equipment, a website etc. it may seem like having a professional branding shoot is something that can wait ... you’re probably thinking it’s a bit of a vanity project, nice to have but not essential? STOP ...If that’s what you believe then think again, having a good batch of images is one of the best investments you can make as a new business owner.  Having your own bespoke imagery is going to enable you to hit the ground running, assisting you to go further sooner. Here are 6 reasons why …

1. Announce your arrival … As a new entry into your chosen field / niche, you need to stand out and get some attention. You need to get your face and your business known. You will probably wish to send out a press release, having great images will increase the chance your release will be featured.
2. Up and running sooner – having a set of on brand images will get you where you need to be faster. No wasting time taking selfies, you will have a batch of useful images for all your business needs at your fingertips.
3. Confidence – having professional images will make you look and feel more confident. Having a great set of branding images will help you visualise the business you are striving to be. If you see it, you can become it.
4. Instant visuals and profiles for your social media accounts – Having a batch of on brand images will enable you to set up all your social media accounts with clear and consistent profile and banner images.
5. Your website designer will love you – having professional, on brand, non-stock shot images on your website will not only give it a professional look but also help with the SEO.
6. Immediate visual content for your social media posts and blogs – using your own visual content, especially pictures of you, will catch the eye of potential customers and clients and engage your audience far more than poor quality or stock library imagery will ever do.

So, you see having a branding shoot early in your business journey really can help you to get up and running faster. You really need to be visible as soon as possible to catch the eye of your potential customers. Putting off a shoot until later, is like having stock in your shop but not dressing your shop window. You could be missing out on lots of potential customers who are just not seeing who you are, what you do and how you can help them.  Why wait, take action now to attract those customers, don't let them walk on by.

If you are a new business and want some help with your visual branding, get in touch and ask about my mini branding shoot package for start-ups.